Links Are Still Going to Be a Strong Currency in 2012

posted on 2 January 2012 | posted in Internet Related

I've been doing SEO for about ten years now and you might be surprised to hear from me that not much has changed in a decade online. Oh, I know you'll reply : what about Facebook? Twitter? if you believe the hype, then yes, these are great platforms that you should spend hours of your time on promoting your business. If you're grounded in reality, you'll spend your efforts on improving rankings in the search engines, because they're the only sources of traffic that give you targeted traffic with INTENT. The intent is all in the keywords the visitors typed in prior to arriving on your site. A search for SEO Nottingham (as an example) will show you the huge supply to a huge demand for SEO - because website owners do not want just want traffic. They want TARGETED traffic. Twitter and Facebook give you "curious click" type traffic - not high quality enough for me.